Amul’s Global Expansion: Ready to Enter the European Market

Amul, India's largest dairy brand, has achieved remarkable success with its recent launch of milk in the U.S. market. Now, according to Jayen Mehta, Managing Director of Amul and the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the brand is preparing for its next major step: entering the European market. This move marks a significant milestone for Amul as it continues its global expansion while staying true to its cooperative roots.

Speaking at the 11th Dr. Verghese Kurien Memorial Oration, Mehta highlighted the "highly successful" reception of Amul’s milk in the U.S. market. This success has emboldened the brand to now enter Europe, marking a historic moment for the Indian dairy cooperative. As one of the largest dairy producers in the world, India is poised to produce one-third of the world's total milk in the coming years, according to Mehta.

He emphasized that Amul’s ability to offer protein-rich, organic, and chemical-free dairy products has helped the brand gain trust in international markets. Amul continues to invest in infrastructure and capacity expansion to meet growing global demand.

Jayen Mehta praised the cooperative ecosystem pioneered by Dr. Verghese Kurien, the founder of Amul. He highlighted that the cooperative working system is a revolutionary gift from India to the world. Amul's operations remain deeply rooted in the cooperative model, with over 36 lakh farmers owning the brand.

Amul’s massive scale includes the daily collection of over 310 lakh liters of milk and 107 dairy plants spread across India. The company produces over 50 products and sells an astounding 22 billion packs annually, generating a turnover of Rs 80,000 crore.

Amul's global expansion is a testament to the success of India's cooperative dairy model. With a strong presence in the U.S. and ambitious plans to enter Europe, Amul is not only transforming the lives of millions of farmers in India but also making its mark on the global stage. The future looks promising as Amul continues to deliver trusted dairy products to international consumers.

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