BigBasket Launches Frozen Foods Brand Precia in Partnership with Sanjeev Kapoor

In an exciting new venture, BigBasket, India’s leading online grocery platform, has launched a frozen foods brand, Precia, in collaboration with renowned chef Sanjeev Kapoor. Precia aims to meet the growing demand for convenient, high-quality meal solutions with an array of frozen vegetables, snacks, and sweets. This move is set to strengthen BigBasket’s presence in India’s rapidly growing frozen foods sector.

Hari Menon, CEO and co-founder of BigBasket, shared his vision for Precia: "We aim to redefine the landscape, meeting the growing demand for convenient, high-quality meal solutions. Our goal of INR 100 crore in online sales by 2026 underscores our belief in Precia's potential and our commitment to continuous growth."

Precia will offer products across three categories:

Frozen Vegetables

Frozen Snacks

Frozen Sweets

This diverse range ensures that consumers have access to quick, nutritious, and flavorful options for every meal, making everyday cooking easier and more enjoyable.

India’s frozen food market is projected to reach USD 4.5 billion in the next five years, with a CAGR of 16%. The launch of Precia places BigBasket at the forefront of this booming industry, allowing the company to tap into the expanding demand for frozen food products across India.

As a Tata enterprise, BigBasket operates in over 300 cities across India, offering a wide range of grocery products to millions of customers. With the launch of Precia, BigBasket continues to innovate in the e-commerce grocery space, delivering premium-quality frozen food options to Indian households.

The launch of Precia marks a new chapter in BigBasket's growth strategy, aligning with the increasing consumer preference for convenient, ready-to-use meal options. Partnering with chef Sanjeev Kapoor adds a layer of culinary expertise to the brand, ensuring that Precia will offer high-quality, delicious frozen foods for every occasion. With its ambitious goal of reaching INR 100 crore in online sales by 2026, Precia is set to become a major player in India’s frozen food market.

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