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Fabindia, the renowned Indian lifestyle brand, has announced an exciting partnership with ITC Sunfeast Baked Creations to open dine-in cafes at select Fabindia stores across the country. With this collaboration, Fabindia adds a new dimension to its retail experience, offering not only sustainably sourced homeware and apparel but also a delightful array of baked goods from ITC’s Sunfeast Baked Creations.
Fabindia’s Legacy of Sustainability
Founded in 1960, Fabindia has grown into one of India’s most respected lifestyle brands with 358 stores in 129 locations. Known for its commitment to sustainability and craftsmanship, Fabindia has created a loyal customer base that values ethically sourced products. The brand’s stores now offer more than just apparel and homeware—this new collaboration will allow customers to enjoy a refreshing in-store café experience as well.
ITC Sunfeast Baked Creations: A Perfect Match
ITC Sunfeast Baked Creations has made a name for itself by offering premium baked goods tailored to the Indian palate. Known for its commitment to quality and innovation, ITC Sunfeast Baked Creations brings a range of cakes, pastries, and other baked treats to the table. The collaboration with Fabindia aligns well with both brands' dedication to delivering products made with the finest ingredients, ensuring a balance of taste, health, and convenience.
Shared Values of Quality and Innovation
According to a Fabindia spokesperson, this partnership is about more than just business—it’s about shared values. "Health, nutrition, and quality are of equal importance, and Fabindia has always focused on maintaining a balance between taste, ethically sourced ingredients, and our customer's preferences," said the spokesperson. This collaboration aims to offer customers not only a delightful retail experience but also high-quality, nutritious food choices.An ITC spokesperson echoed these sentiments, saying, "We are thrilled to partner with Fabindia, a pioneer in the retail and craft space. ITC Sunfeast Baked Creations is privileged to reach more customers through Fabindia stores, offering them the best in baked goods, prepared with the finest ingredients."
What to Expect from the Collaboration
Customers can look forward to enjoying freshly baked goods at Fabindia stores, making their shopping experience more immersive and enjoyable. The cafes will serve a variety of products, including cakes, cookies, and other baked treats, with a focus on healthy and nutritious options. The partnership is set to roll out in select cities initially, with potential expansion in the future.
Conclusion
This partnership between Fabindia and ITC Sunfeast Baked Creations is set to bring a new level of customer engagement to Fabindia stores. As both brands share a commitment to quality, sustainability, and innovation, the collaboration will offer customers an enhanced shopping and dining experience. Stay tuned for updates as these cafes open across select cities in India.
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