Kurkure unveils a new campaign for its latest flavour innovation Kurkure Chatpata Cheese

Kurkure, India’s popular snack brand, has introduced a new campaign spotlighting its latest flavor innovation: Kurkure Chatpata Cheese. This new variant brings together the vibrant, spicy elements Kurkure is known for with a unique cheesy twist. As part of PepsiCo India's expanding portfolio, Kurkure Chatpata Cheese aims to offer snack lovers a blend of bold Indian flavors and international appeal.

About the Chatpata Cheese Flavor
The Chatpata Cheese flavor is designed to combine the richness of cheese with spicy, tangy notes inspired by Indian masalas. This fusion is targeted at consumers who enjoy both the classic “chatpata” flavor and the creamy, indulgent taste of cheese.

The Campaign Strategy
The campaign for Kurkure Chatpata Cheese showcases Kurkure’s brand philosophy of adding “chatpatapan” to everyday moments. It reflects a message of breaking away from routine and embracing unexpected fun with every bite:

1. Ad Concept: The campaign ad shows friends and family delighting in the spicy-cheesy snack, highlighting how the new flavor can turn an ordinary gathering into a memorable one.
2. Target Audience: The campaign speaks to young adults and families who enjoy bold flavors and value excitement in snacking.
3. Promotional Channels: Kurkure is promoting Chatpata Cheese through television commercials, social media platforms, and in-store displays, ensuring wide reach and engagement.

Market Position
Kurkure’s Chatpata Cheese flavor is expected to strengthen its position in the Indian snack market, catering to growing demand for fusion flavors. By adding this unique flavor profile, Kurkure appeals to a new segment of consumers who enjoy a mix of Indian spices and global influences.

Conclusion
Kurkure’s Chatpata Cheese campaign reflects the brand’s innovative approach to blending Indian flavors with popular tastes. The new flavor embodies Kurkure’s commitment to “chatpatapan,” adding excitement to snacking for a wide audience

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